The New Age of Retail Tugs at Consumer Emotions

Consumers today are savvy. The traditional hard sell approach doesn’t move products off of shelves and into homes as it once did. However, what shoppers will open their wallets for (across all demographics) is an experience, whether technology-enhanced or immersive. To entice consumers in-store or online, brands must evolve alongside – if not ahead of – consumer purchasing habits and embrace the way they're telling us they want to be served...
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